It's been a while since our team had partnered with a prospective endeavour - Zona Zdravlja.

For two years we've collaborating successfully with a goal in mind - to help people reach their fitness goals and make them feel great about their journey.

Company's CEO Dr Nenad Stojanović was invited to hold a presentation at the Technology Park Ljubljana.

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While the event was educational, we used this opportunity to elaborate on possible future trends, gain feedback and show what we've been working on.

The most common perception is that customization and personalization are one and the same thing. But in the era of the personal (big) data the term personalization has evolved and became something different. ​

While customization is tailored by subjective desires and that what seams most convenient to the user, personalization is more objective and data driven.

You've probably heard of training according to heart rate. It's based on the idea that you can improve your fitness regimen by matching your intensity with the goals of a particular workout. You do this by determining your heart rate training zones, and then exercising in the zone that fits the goal you have for a particular session.

Our methodology is based on the modern work in sports psychology and physical activity monitoring, enhanced with our work in fitness data analytics that leads to a novel combination (hybrid model) of well-defined, expert-driven and data-driven modeling.