The #BEACTIVE DAY campaign is a Not-for-profit European sport event that materialises the vision of getting more people across Europe more active, and is designed to tackle the issue of inactivity through the core message of #BEACTIVE. The Action aims to build capacity around, and further grow, the European Week of Sport (EWoS) through the #BEACTIVE DAY campaign.The latter is a direct continuation, and further development of the National Fitness Day for Europe project and campaign, as it is articulated around the same premise: to celebrate and promote the fun and importance of physical activity for people’s physical, mental and social wellbeing.