S4FStyle - Where Excellence Meets Technology

Smart & Fit Lifestyle for those who demand more. The most advanced AI-driven fitness ecosystem in Europe. Powered by cutting-edge technology: AI, wearables, AR and 5G.

Smart4Fit - Why we think you will need it

Who is Smart4Fit for?

We believe fitness technology should empower, not overwhelm. It should inspire progress, not just track data. That’s why we built Smart4Fit for those who demand excellence in every aspect of their lives.

FITNESS CLUBS

Fitness clubs

Transform your club with technology that drives engagement, retention, and revenue. From group classes to personal training.
See soluions for clubs

ATHLETES

Athletes & teams

Train smarter with biomechanical analysis, performance tracking, and injury prevention technology used by professionals.
See soluions for athletes & teams

CORPORATE

Corporate

Build healthier, happier teams with engaging wellness programs powered by data, gamification, and proven results.
See soluions for corporate

INDIVIDUALS

Individuals

Take control of your fitness journey with AI-powered coaching, precise tracking, and tools designed for serious results.
See soluions for individuals
Smart4Fit - Our technology DNA

At Smart4Fit, technology isn’t an add-on — it’s our foundation. Every product, every feature, every innovation is powered by the most advanced technologies in fitness and health monitoring.

With over 10 years of proven experience in health and fitness monitoring, we’re passionate about building an innovative ecosystem for everyone who aspires to live smart and stay fit.

Smart4Fit - Our brand philosophy

More than technology - a lifestyle

We believe fitness technology should empower, not overwhelm. It should inspire progress, not just track data. That’s why we built Smart4Fit for those who demand excellence in every aspect of their lives.

Join our community. Grow together.

S4F PILLARS

SMART

At the core of everything we do is cutting-edge technology: AI, AR, IoT, and 5G working in perfect harmony.

But technology for technology’s sake means nothing. We use it to solve real problems, create real value and deliver real results.

FIT

Fitness isn’t about working harder—it’s about working smarter. Every product, every feature is designed to optimize performance through data-driven decisions.


From personalized fitness zones to biomechanical analysis, we give you the tools to understand your body and maximize your potential.

LIFESTYLE

True fitness extends beyond the gym. S4FStyle is about creating a sustainable, balanced, all-day active lifestyle that fits seamlessly into your life.


Whether you’re training, working, or recovering, Smart4Fit supports your journey every step of the way.

Your complete lifestyle solution - S4F domains

This is our approach to fitness. Six domains where we deliver exceptional value through technology and expertise.

  1. All-day active lifestyle
  2. Ultimate fitness monitoring
  3.  Healthy running
  4. Sport support – anywhere, anytime
  5.  Self-diagnostics & rehabilitation
  6.  Next level entertainment
We don't sell just products - we deliver complete services

Beyond Products. Complete Services.

Smart4Fit isn’t just about selling systems — we deliver comprehensive services that transform how you approach fitness, health, and performance. From diagnostics to gamification, we’ve got you covered.

How it works?

#S4FStyle

We offer more - our product ecosystem

One ecosystem. Infinite combinations.

Start with Fun4Fit for basic HR monitoring. Add FitBot when you want AI-powered insights. Upgrade to SmartMonitoRING for all-day tracking. Integrate S4FRunning for specialized training.

Every product shares the same data platform. Every service builds on the foundation. Your investment grows more valuable over time.

This is the power of an ecosystem, not just products.

Innovation spotlight

While others catch up to today’s standards,
we’re already building tomorrow’s fitness experience.

  • FitBot
  • MotionAR
  • SmartMonitoRING

Fun4Fit

S4FRunning

S4FAnalyzer

S4FAIgent

S4FProtractor

Challenge as a service

FitBot

SmartMonitoRING

S4FIntegrator

S4FOnline

Meet Fun4Fit - Where Your Journey Begins

Fun4Fit spotlight.

The most competitive HR monitoring system in Europe.
More features than MyZone. Better price than anyone.
Trusted by leading fitness clubs for over 10 years.

Our partners - we build the S4F community

Trusted by hundreds worldwide.

Smart4Fit systems are used around the globe by hundreds of clubs, athletes, coaches and individuals who strive for healthier and smarter lifestyle.

Our partners

Smart4Fit - local innovation, global brand.

SERBIA

  • Belgrade - 29
  • Novi Sad - 7
  • Niš - 5
  • Kragujevac - 3
  • Mladenovac, Pančevo, Subotica, Loznica, Leskovac - 2
  • Borča, Zvornik, Ub, Odžaci, Smederevo, Vršac, Surčin, Ruma, Begeč, Jabuka, Kula, Lebane, Aranđelovac, Banatski Karlovac, Tutin - 1

BOSNIA AND HERZEGOVINA:

  • Mostar - 3
  • Sarajevo - 2
  • Zvornik, Bijeljina, Doboj, Derventa, Gradiška, Laktaši, Banja Luka, Zenica, Gračanica - 1

MONTENEGRO:

  • Nikšić - 2
  • Podgorica, Bar - 1

CROATIA:

  • Split, Zagreb, Dubrovnik, Mursko Središće - 1

ROMANIA:

  • Bucharest - 1

HUNGARY:

  • Békéscsaba - 1

AUSTRIA:

  • Vienna - 1

NORTH MACEDONIA:

  • Skopje - 1

GERMANY:

  • Karlsruhe - 1

FAROE ISLANDS:

  • Tórshavn - 1

MOROCCO:

  • Rabat - 1
Stay up to date with our latest achievements

Latest Smart4Fit news

Follow our work, joint the community, make change.

Interested in our solutions?

Let’s find the best fit for you!

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